• An App with Real Teeth

    Featuring a rich UX, custom 3D models and over three hours of video, this app got lauds from Gizmodo and landed an iPad app of the week.

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  • Did somebody say Drupal?

    Our client needed a stellar Drupal development team for their 80+ popular international television channel websites. SI took on the challenge.

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  • Now You're Talking

    Random House tapped Smashing to execute a multi-screen version of their popular language learning program that could translate easily across platforms.

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  • Kids "R" King

    SI created a multi-platform virtual world that turned child's play into solid business results.

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  • Are You a Legend Yet?

    When SI called for a studio-wide competition to develop a new iOS app, a game featuring the antics of crash-prone yet courageous bugs won out.

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Industry Insight

May 7, 2012

UX Part 1: UX is Everywhere

By Clemente Miller, Smashing Designer

User Experience(UX) isn’t just about how people interact with technology, it permeates our lives. Observing your everyday interactions can inform your thinking process when planning out your next website or app. Take your experience with cars for example. Cars are incredibly complex, with thousands of moving parts, but think back to last time you "interacted" with a car unfamiliar to you, say a rental or friend's car. Most likely you drove it with minimal effort because you’ve learned that pressing down on the gas makes you go faster, stepping on the brake slows you down, the steering wheel takes you left and right, and so on.

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